Traversing E-Commerce in India: An Empirical Study Explicating the Enigma of Satisfaction Loyalty Paradigm in E-Tailing Focusing Generation-Y Customers in Lucknow, Uttar Pradesh, India

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Date
2018
Authors
Siddiqui, Urooj Ahmad
Journal Title
Journal ISSN
Volume Title
Publisher
Department of Rural Management, School of Management Studies, Babasaheb Bhimrao Ambedkar University
Abstract
Department of Rural Management, School of Management Studies, Babasaheb Bhimrao Ambedkar University
Description
Department of Rural Management, School of Management Studies, Babasaheb Bhimrao Ambedkar University
Keywords
Rural Management
Citation