An Empirical Investigation to Study the Pathos and Logos on Online Purchasing Behaviour (with Special Reference to the Online Consumers of Uttar Pradesh)
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Date
2021
Authors
Verma, Vishal
Journal Title
Journal ISSN
Volume Title
Publisher
Department of Rural Management
Abstract
Description
Keywords
Empirical , Empirical , Pathos , Logos , Online Purchasing , Online Consumers , Uttar Pradesh , Behaviour
