Constitutive Rhetoric As A Precursor To Constitutive Marketing: An Exploratory Study To Exfoliate Brand Community Formation Process As An Offshoot To Marketing Communication.

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Summary.pdf(203.63 KB)
Thesis.pdf(16.48 MB)
Date
2019
Authors
Verma, Ankita
Journal Title
Journal ISSN
Volume Title
Publisher
Department of Rural Management, School for Management Studies, Babasaheb Bhimrao Ambedkar University
Abstract
Department of Rural Management, School for Management Studies, Babasaheb Bhimrao Ambedkar University
Description
Department of Rural Management, School for Management Studies, Babasaheb Bhimrao Ambedkar University
Keywords
Rural Management
Citation
URI
http://14.139.228.232:8080/jspui/handle/0522/467
Collections
Department of Rural Management, BBAU