Adoption Intention of E-commerce Platforms by Unorganised FMCG Sector Vendors in Lucknow Region
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Date
2023
Authors
Mishra, Richa
Journal Title
Journal ISSN
Volume Title
Publisher
Department of Rural Management
Abstract
Description
Keywords
Business , Modernization,, E-commerce, FMCG, Lucknow, City of Nawabs, Retailer, Sale,
